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Ceremonial roots. Modern culture.
Matcha is the future.
Matcha is the future.
IT STARTS HERE
Every era has its drink. This one is matcha.
Coffee fueled the office age. Energy drinks fueled the hustle age. Today calls for something different: energy that’s calm, focus that lasts, and a ritual that connects us back to the land. Matcha has always been the answer — LERA just makes it your everyday.
Open-minded
Noticeable
Caring
Playful
Unexpected
Nostalgic
Social Club
Noticeable
Caring
Playful
Unexpected
Nostalgic
Social Club
VISION
A matcha brand with café energy and global vision.
Matcha’s been around for centuries. We’re working with Japan’s best producers to bring it into culture and everyday life. We’ve met them, seen the craft up close, and carry that authenticity forward. From those roots, LERA is scaling cafés, retail, and wholesale — turning tradition into modern culture.
BEHIND LERA
We build places people want to be. Now we’re building the one they drink.
LERA began with founder Yulia Nikitina, who has spent years shaping cafés and brands that set a vibe. She saw in matcha not just a drink, but a culture waiting to happen. Together with her friend Valeriia Arsonova, what started as a shared passion is now becoming a global brand — built with café energy, authenticity, and ambition.
Matcha has centuries of tradition, but this is its moment. Gen Z doesn’t settle for bitter powders or tired wellness clichés — they want energy that lasts, clarity that feels good, and a brand that fits their lifestyle. That’s LERA: smooth, vibrant, and made for modern life.
It takes more than matcha — it takes people
We’re growing every day.
Join us.
Join us.
